Hi, I am Hsuan

I use behavioural psychology to design product experiences that influence decision-making and drive meaningful outcomes.

Product, UX/UI Designer
London, UK

Ask the right questions,
find the true problems.

Having a strong background in psychology and research,  I start the everyday project by understanding your business and customers before diving into design.

Selected Work

Shifting to an app-first product

Proving an app-first product strategy with a low-risk approch that gated website features and moved new web sign-ups to the app.
+40.6%
APP SESSION
+3.5%
TRIAL CONVERSION
View case study

Empowering women to like

Helped new female users send their first likes with confidence, turning small actions into meaningful connections.
+12%
LIKE SENT BY NEW USERS
+1.5%
FIRST MATCH RATE
View case study

Driving premium subscription renewals

Brought back lapsed users and increased feature adoption by reshaping premium education to guide decision-making across the user journey.
+1.8%
RENEWALS
+17%
PREMIUM FEATURES ADOPTION
View case study