Hi, I am Hsuan

I use behavioural psychology to design product experiences that influence decision-making and drive meaningful outcomes.

Product, UX/UI Designer

London, UK

Ask the right questions,
find the true problems.

Having a strong background in psychology and research, I start the everyday project by understanding your business and customers before diving into design.

Selected Work

Empowering women to like

Helped new female users send their first likes with confidence, turning small actions into meaningful connections.

+12%

LIKE SENT BY NEW USERS

+1.5%

FIRST MATCH RATE

View case study

Driving premium subscription renewals

Brought back lapsed users and increased feature adoption by reshaping premium education to guide decision-making across the user journey.

+1.8%

RENEWALS

+17%

PREMIUM FEATURES ADOPTION

View case study